圖書(shū)介紹
作(zuò)者簡介
Mei Ge Macau University of Science and Technology: Doctor of Business Ad-ministration London South Bank University: MSc. in International Trade Harbin Institute of Technology: Master of Economies Shenzhen Polytechnic College: Associate Professor City University of Macau: Associate Professor Incheon Polytechnic University (South Korea): Guest Professor Her main research interest is business management. For years she has been teaching courses including marketing, management, public relations, economics, and professional English. She participates actively in teaching reform and practice, including presiding over several provincial and municipal teaching and research projects, publishing more than ten papers in journals of related fields, and compiling a textbook. She guided students to participate in national and provincial entrepreneurship and innovation competitions and won the championship eight times. In December 2020, her students won the “Challenge Cup” National College Students Innovation and Entrepreneurship Competition and won the Gold Award. She published two articles in an SCI-indexed journal, entitled Basic & Clinical Pharmacology & Toxicology, dozens of articles in CSSCI-indexed and China’s core journals, and eight international conference papers which are retrieved by EI. She also has authored six monographs published by Intellectual Property Publishing House, Economic Press China, and China Machine Press. She has presided over more than ten projects of the national-, Macao-, and provinciallevels of and municipal level scientific research. She is also widely involved in social practice and is providing services to the government and enterprises, including serving as an expert in Shenzhen decision-making advisory committee, and providing consulting and training services for large and medium-sized enterprises such as Wahaha Group, Belle Group, as well as some business groups in Macao.
Jiazeng Li, born in Nantong, Jiangsu Province, on April 22, 1945, held a master’s degree. He served as Professor at Southeast University, Director of the Institute of Creation Engineering and Creation Education, Professor and Director of the General Education Program at Macau University of Science and Technology, Professor at City University of Macau, Executive Director of the Macao Socio-Economic Development Research Center, and Director of the Institute of Macau Cultural Industries. His research interests include creation science and education, socio-economic research, Chinese culture and comparative culture studies, and cultural industry research. He has published more than 30 monographs, translations, textbooks, and essay collections. His monographs Creation Science and Creativity Development Training and The Charm of Creation respectively won the third prize in the book category of the Outstanding Achievement Award of Philosophy and Social Science Research of Jiangsu Province, and Macao Socio-Economic Development Research Report: Industrial Development and Innovation edited by him won the first prize in the book category of the Outstanding Achievement Award of Humanities and Social Science Research of Macau.
Peng Chao, born in 1959, Ph.D. of Peking University, is currently Director of the Master’s Program, Associate Professor, Doctoral Supervisor at the Institute for Research on Portuguese-speaking Countries, City University of Macau, and Director of the Macau “One Belt, One Road” Research Center. He was a visiting professor (full professor) at the Guanghua School of Management, Peking University, a director of the Macau Economic Association, and a director of the Macau Scholars’ Union. He successively taught marketing management, enterprise crisis management, human resources strategy and planning, international human resources management, and master’s and doctoral courses including research on the national conditions of Portuguese-speaking countries, special research on the relationship between China and Portuguese-speaking countries, and research methods and design. He served as the guest speaker at a number of international conferences including the 15th World Chinese Entrepreneurs Convention, and the 2018 Dongguan High-level Talents Entrepreneurship Forum. He organized and presided many national and Macao academic research projects, and published a number of academic papers in Shandong Social Sciences, GMW.cn, people.cn, IGI Global, etc., some of which have been republished by several media. His research interests include marketing management, crisis management, research on Portuguese-speaking countries, One Belt, One Road, Guangdong–Hong Kong–Macao Greater Bay Area and cross culture.
目 錄
Chapter 1
An Unforgettable Past
1 Macao-Born Portuguese
2 Family Lu in Macao
3 A Successful Village Girl Migrated from Mainland China
4 An Inseverable Bond with the Ocean
5 The Last Shipwright
6 Unadorned Wing Chun
7 Xinghetang Chinese Medicine
8 Factory Queen
9 The Native Food Culture of Macao
10 Local Restaurant in Macao
11 Seng Cheong Restaurant and Seng Cheong Water Crab Porridge
12 Big Head Buddha
Chapter 2
Family Business Booming
1 Half a Century’s Persistence and Inheritance
2 A Dab Hand at Sewing Threads
3 The Taste of Cantonese Food Lingers
4 Smooth Egg Tart and Appetizing Milk Tea
5 A Stamp
6 An Encounter with Lixiji
7 The Food Stall Unchanged for Thirty Years
8 Ordinary Sweetness
9 Dalilai Coffe House
10 Rongji Niuza
11 Macau Local Cuisine Culture
12 Macau Chengsheng Restaurant
13 Wu Tingji
Chapter 3
Multicultural Integration
1 Macao in the Eyes of an Immigrant
2 Three Lamps
3 Exploring the History and Background of Pastelaria Yeng Kee
4 The Pastry Shop Which has the Highest Market Share
5 Western Classical Music Fan in Front of the Na Tcha Temple
6 The Italian Taste in Macau
Chapter 4
Thriving Business
1 To Visit Macao by a Rickshaw
2 Never Dip in Water, Cleanness Rooted in Heart
3 Street Barber’s Stalls
4 A “Double-Faced” Mechanic
5 An Affection to Stone Mills
6 Predestined Love for Pets
7 The Reminiscence of Yonglian Store
8 A Bowl of Herbal Tea
9 Juxiangyuan
Chapter 5
Professional Dedication
1 Junket Agents’ Life
2 Handicrafts’ Era
3 The Game Life of Mr. Lon
4 A Story about a Macao Girl’s Artistic Pursuit
5 “Salesian Man”, the Salt
6 The Patron Saint of a Bride
7 Wedding Pie
Chapter 6
Famous Commercial Street in Macao
1 Avenida do Almirante Lacerda
2 Alameda Dr. Carlos d’Assumpção
3 Estrada do Repouso
4 Avenida de Horta e Costa
5 Rua de S. Paulo
6 Rua de Cinco de Outubro
7 Avenida de Almeida Ribeiro
